In a word- Results. The whey protein in Designer Whey Protein has produced bigger and better results than any other protein supplement in history. Not only is whey the easiest protein to absorb, it also lowers cholesterol and helps to build strong bones. Designer Whey is a complete protein containing all essential amino acids. And thanks to an advanced ultra-filtration technology, Designer Whey contains all the major fractions of whey as well as additional fractions with significant health benefits, including glycomacropeptides, which can aid dieters in curbing and controlling their cravings, and lactoferrin, which boosts the immune system.